Outside Digital provides completely independent digital marketing consulting services to SMEs
In an increasingly complex field we can offer your business expert advice and guidance that can make a big difference to your bottom line. By investing in the strategic oversight and management of your digital marketing you can ensure that every dollar you spend is delivering you real ROI.
So how can we help you? Here are just a few examples…
Is Your Digital Marketing Effective?
In most cases businesses will rely on their digital agency to tell them how their marketing is performing. Whilst their reports may show positive results for a range of metrics such as click through rates or total reach, are they actually delivering sales growth or increases in customer retention?
Our digital marketing consultants can cut through the masses of metrics and data to show you the true performance of your program.
Do you have a digital plan in place?
If you don’t have a roadmap detailing how you are going to reach your objectives it’s unlikely your digital marketing will provide you anything more than constant frustration.
We can develop a digital marketing strategy for you built around your budget and tied back to results that you can measure on your P&L sheet.
Unhappy with your current digital vendors?
We do not have a list of recommended digital agencies, we don’t take commissions or make referrals, but we can develop comprehensive requirements documents and evaluate proposals from potential vendors.
On top of that we are also able to review your digital program’s performance and set up reporting dashboards, independent of your digital agency, giving you the tools you need to ensure they are delivering strong ROI to your business.
Is There Digital Marketing Knowledge Gap in Your Team?
Do you feel like your suppliers are trying to confuse you with digital jargon like CPC, PPC, CPL, CRO, CPM etc.
We can run customised education sessions with your team, breaking down digital marketing into language anyone can understand. Our consultants cover everything from the fundamentals through to the more complex and sophisticated concepts in every aspect of digital marketing.
Does Your Digital Marketing Feel Disjointed?
Its hard to find a single agency that has the specialised services in each area of digital marketing that your business needs, so it often makes sense to engage multiple vendors. Unfortunately this can create a lack of cohesion in your digital marketing and it usually means you will miss out on the significant advantages offered by having an integrated program.
Let us help by setting up formal cross agency structures to ensure that information is shared, to not only drive better results in each channel individually but in order to unify the overall direction of your digital marketing.